Curating enduring purpose-driven socially-aware technology-led omni-channel brands for the next phase
Learn More Uncovering Hidden Whitespaces
Identify.Curate.
Collaborate.
Build
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Enduring Socially Aware
Consumer & Technology
Brands
Focus on Sustainable-Living & carbon-neutrality Solutions.
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Purpose Driven Collaborative
Platform
for Entrepreneurs & Brands
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ABOUT US

We are a private promoter and Brand incubator focused on curating a portfolio of home-grown Omni-channel, technology-led, high-value, branded experience delivering Challenger and Category Redefining passion brands, that are domestic consumption-led across hidden white-spaces such as Active Lifestyle, Healthy Living, Self-care and Sustainable Living segments.

We are passionate about developing and finding scalable sustainable ecosystems and solutions, nurturing long-term value creation to the aspirational, domestic consumption, and spending challenges faced by the urban population of the region and the planet.

Purpose

To Identify-Curate-Collaborate-Build TM  enduring purpose-driven socially-aware brands for the next phase that are hidden white-spaces, technology-enabled, addressing the needs of increasingly socially-aware, time-constrained, aspirational, high-value seeking consumers across age-groups, making a meaningful, positive impact in people’s lives through innovative, diversified, and sustainable healthy living & wellness eco-system offerings across physical and digital platforms within the Indian and South-Asian markets.

“Companies need to create shared-value by developing profitable business strategies that deliver tangible social benefits ”.
- Michael Porter
Professor, Harvard Business School Founder, Shared Value Initiative

Mission

Be a purpose driven collaborative platform for entrepreneurs and business leaders across our segments to partner, encouraging creativity, passion and entrepreneurial spirit, while helping create products and solutions for healthier and stronger communities, emphasizing Active, Healthy and Sustainable Living eco-system.

OUR APPROACH

Focus

To build OR collaborate with private companies that are helping address big Societal Challenges across areas like Healthy Living, Job creation, OR Environmental sustainability, harnessing our regional market-expertise, knowledge & global network of industry-leaders for their expert guidance, on developing such businesses par to their global peers.

We love these sectors not just because of the untapped whitespace opportunities found throughout, but also because our network has longstanding personal and professional interests in these, as consumers, operators and investors, besides aligning with our purpose.

Strategy

A critical component of our strategy is to ideate and develop platform businesses with proven Entrepreneurs and Executives from our focus industry segments, due to their deep domain expertise and leverage their industry knowledge & operational experience to take an active role in management teams, helping them scale and drive the growth of such businesses.

Would promote and collaborate primarily with brands that would scale effectively and are apt to dominate a given market, being the Market-Leader, Market-challenger OR a Market-specialist and that would display an attractive exit potential.

We strive to be ethical and responsible hands-on, value-adding promoter and asset-owners, working closely and collaborate with the management and taking all potential stakeholders into account, that facilitates portfolio brands growth and optimize performance.

What We Look For

We partner with passionate founders, entrepreneurs, and leadership teams to build great companies. We promote collaborate with businesses where brand, innovation, and world-class execution come together to provide growth and superior equity value-creation opportunities for all stake holders.

Focus Segments

ACTIVE LIFESTYLE & MINDFULNESS

FITNESS

PHYSICAL ACTIVITY
BASED

MINDFULNESS

SUSTAINABLE LIVING
& RENEWABLE

WASTE MANAGEMENT & CLEAN WATER

E-MOBILITY & BATTERY STORAGE

RENEWABLE

HEALTHY LIVING
& SELF-CARE

WELLNESS & HEALTH TECH

AYURVEDA & ALTERNATIVE CURE

SELF-CARE

NUTRITION &
BEVERAGE-HYDRATION

FUNCTIONAL & SPORTS BEVRAGE

ORGANIC FOODS

SPECIALITY NUTRITION

FOCUS SEGMENTS

ACTIVE LIFESTYLE & MINDFULNESS

SUSTAINABLE LIVING
& RENEWABLE

HEALTHY LIVING
& SELF-CARE

NUTRITION &
BEVERAGE-HYDRATION

FITNESS

WASTE MANAGEMENT & CLEAN WATER

WELLNESS & HEALTH TECH

FUNCTIONAL & SPORTS BEVRAGE

MINDFULNESS

E-MOBILITY & BATTERY STORAGE

AYURVEDA & ALTERNATIVE CURE

ORGANIC FOODS

PHYSICAL ACTIVITY
BASED

RENEWABLE

SELF-CARE

SPECIALITY NUTRITION

OUR THESIS

At the core, we are looking for great teams and business ideas/concepts with product-market fit that align with our purpose/strategy to collaborate with.

Preferably proven founders or executives, that have deep sector knowledge and experience operating in the industry they are trying to disrupt OR redefine.

We know from first-hand experience that the road is long. We want to make sure that there is a great match between us and the team.

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