Collaborate.
Build
Consumer & Technology
Brands
Platform
ABOUT US
We are a private promoter and Brand incubator focused on curating a portfolio of home-grown Omni-channel, technology-led, high-value, branded experience delivering Challenger and Category Redefining passion brands, that are domestic consumption-led across hidden white-spaces such as Active Lifestyle, Healthy Living, Self-care and Sustainable Living segments.
We are passionate about developing and finding scalable sustainable ecosystems and solutions, nurturing long-term value creation to the aspirational, domestic consumption, and spending challenges faced by the urban population of the region and the planet.
Purpose
“Companies need to create shared-value by developing profitable business strategies that deliver tangible social benefits ”.- Michael Porter
Professor, Harvard Business School Founder, Shared Value Initiative
Mission
Be a purpose driven collaborative platform for entrepreneurs and business leaders across our segments to partner, encouraging creativity, passion and entrepreneurial spirit, while helping create products and solutions for healthier and stronger communities, emphasizing Active, Healthy and Sustainable Living eco-system.
OUR APPROACH
Focus
To build OR collaborate with private companies that are helping address big Societal Challenges across areas like Healthy Living, Job creation, OR Environmental sustainability, harnessing our regional market-expertise, knowledge & global network of industry-leaders for their expert guidance, on developing such businesses par to their global peers.
We love these sectors not just because of the untapped whitespace opportunities found throughout, but also because our network has longstanding personal and professional interests in these, as consumers, operators and investors, besides aligning with our purpose.
Strategy
A critical component of our strategy is to ideate and develop platform businesses with proven Entrepreneurs and Executives from our focus industry segments, due to their deep domain expertise and leverage their industry knowledge & operational experience to take an active role in management teams, helping them scale and drive the growth of such businesses.
Would promote and collaborate primarily with brands that would scale effectively and are apt to dominate a given market, being the Market-Leader, Market-challenger OR a Market-specialist and that would display an attractive exit potential.
We strive to be ethical and responsible hands-on, value-adding promoter and asset-owners, working closely and collaborate with the management and taking all potential stakeholders into account, that facilitates portfolio brands growth and optimize performance.
What We Look For
Focus Segments
ACTIVE LIFESTYLE & MINDFULNESS
FITNESS
PHYSICAL ACTIVITY
BASED
MINDFULNESS
SUSTAINABLE LIVING
& RENEWABLE
WASTE MANAGEMENT & CLEAN WATER
E-MOBILITY & BATTERY STORAGE
RENEWABLE
HEALTHY LIVING
& SELF-CARE
WELLNESS & HEALTH TECH
AYURVEDA & ALTERNATIVE CURE
SELF-CARE
NUTRITION &
BEVERAGE-HYDRATION
FUNCTIONAL & SPORTS BEVRAGE
ORGANIC FOODS
SPECIALITY NUTRITION
FOCUS SEGMENTS
ACTIVE LIFESTYLE & MINDFULNESS
SUSTAINABLE LIVING
& RENEWABLE
HEALTHY LIVING
& SELF-CARE
NUTRITION &
BEVERAGE-HYDRATION
FITNESS
WASTE MANAGEMENT & CLEAN WATER
WELLNESS & HEALTH TECH
FUNCTIONAL & SPORTS BEVRAGE
MINDFULNESS
E-MOBILITY & BATTERY STORAGE
AYURVEDA & ALTERNATIVE CURE
ORGANIC FOODS
PHYSICAL ACTIVITY
BASED
RENEWABLE
SELF-CARE
SPECIALITY NUTRITION
OUR THESIS
At the core, we are looking for great teams and business ideas/concepts with product-market fit that align with our purpose/strategy to collaborate with.
Preferably proven founders or executives, that have deep sector knowledge and experience operating in the industry they are trying to disrupt OR redefine.
We know from first-hand experience that the road is long. We want to make sure that there is a great match between us and the team.
